The Challenge

It all started with an engraved YSL blusher palette, which turned out to be the invitation for this year’s YSL beauty club, in collaboration with east London’s Sink the Pink. Guests including Zara Martin, Roxie Nafousie and Tom Daley headed to the new Curtain hotel in Shoreditch to party with drag queens and splash around in bathtubs filled with glitter. There were buckets of YSL beauty products everywhere – the shimmery highlighters went down particularly well – and makeup tables dotted around for experimenting. Everyone left a happier, sparklier version of themselves.

The Strategy

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The Idea

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type.

The Solution

It all started with an engraved YSL blusher palette, which turned out to be the invitation for this year’s YSL beauty club, in collaboration with east London’s Sink the Pink. Guests including Zara Martin, Roxie Nafousie and Tom Daley headed to the new Curtain hotel in Shoreditch to party with drag queens and splash around in bathtubs filled with glitter. There were buckets of YSL beauty products everywhere – the shimmery highlighters went down particularly well – and makeup tables dotted around for experimenting. Everyone left a happier, sparklier version of themselves.